In this interview on the Start Anew Show, Farnoosh Brock of prolificliving.com shares her story of of quitting her 6-figure Fortune 100 job to start her own business. She is very transparent with how she felt about her 1st career, how her 2nd act career evolved from a passion project, the time and effort it took to replace her old income, the twists and turns including how her first product bombed and what success with fulfillment feels like today.
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Farnoosh talks about her boredom and frustration with her 9-5 that progressed over the years. The subtle signs of discontent had been there for a while but it was around her 8 year mark in her corporate career, when she was the most successful she had been but also felt the most unfulfilled. Can you relate to that feeling? What do most of us do in times like this, we go into escapism mode and binge on Netflix but not Farnoosh!
Farnoosh created productive distractions for herself by starting a few new hobbies such as writing, dancing and yoga. One of these new hobbies was to start a few hobby blogs in 2008. Her blogging experience turned out to be a breath of fresh air. She was really enjoying writing and her readers were responding very well to it and she was growing an online following.
It was in the summer of 2010 that she attended Blogworld in Las Vegas. The speakers at this event opened her eyes to the possibilities with blogging, social media and the ‘underworld of online business’. This is where true inspiration and determination found its place in her mind and heart. She came back from Blogworld 2010, with a dream, a vague plan and a determination to go after her dream to become her own boss and start an online business.
In the months that followed, she continued to work in her 9-5 but she no longer saw it as a career, she saw it as a job. While she still performed well at her job with great work ethic, she held back on evening socials and going over and beyond like she had in the past. The biggest mind shift was that she stopped looking at her blog as a hobby but instead she started treating it as side business, a side hustle.
”When you take your business seriously, others take it seriously too.” – Farnoosh Brock
She immersed herself in the world of online business and social media, learnt a lot, implemented a lot and started growing her blog based business. One of her earliest strategies was to focus on turning her blog readers into subscribers and building a relationship with them. With her husband, they agreed to halve their living expenses so she could quit her job and start working on her business full time. And only 6 months after the fateful summer in Vegas, she did! She screwed her 9-5!
The rest as they say is history!
Tune into the episode to find out about the diverse projects Farnoosh worked on in her first year in the business to create multiple revenue streams and how they opened doors for more opportunities.
After a successful career in corporate America, Farnoosh Brock started her own company, Prolific Living Inc., to fulfill her diverse entrepreneurial passions. As an author, speaker and business coach, she helps business owners and executives achieve new heights of leadership and success. In her spare time, Farnoosh loves traveling extensively with her husband and business partner, Andy Brock and stays devoted to her daily Ashtanga yoga practice.
Click here for part 2 my interview with Farnoosh when she coaches you on how to start anew with clarity and confidence.